The Importance of Shared Vision

Can other people see what you see?

Next to execution and actually making it real, having a shared vision is one of the most important components of any idea, plan, product, project, or service. If your customers, investors, stakeholders, team or users don’t share in your vision, then you must ask yourself – Will people find value in what I’m building?

Shared Vision – A vision people can acknowledge, identify, and extend with minimal information.

Continue reading


The longest acronym every product person needs to know.

You Can’t Design The Freaking Product

If You Don’t Use, The Freaking Product.